What Sprung & Co. does

• Sprung & Co. is a discretionary investment counsel. We accept responsibility for making investment decisions on your behalf.

• First we consult with you to determine your goals, income needs and risk tolerance.

• We also work with your other professional advisors — including lawyers, accountants, consultants, insurance representatives and planners — to ensure we understand your situation fully.

• Then we assemble and manage a portfolio of equities and income securities that is custom-tailored to your requirements.

• Your securities are held by a custodian (typically a trust company) that acts on our instructions. Unlike some firms, we offer clients a choice of custodial arrangements.

• We strive to provide a level of personalized service beyond that of other firms. You always enjoy easy access to our senior decision makers.

• Because we assume control of your portfolio, Sprung & Co. acts as a fiduciary. We are held to a high standard of professional conduct and oversight by the Ontario Securities Commission.

A higher standard of responsibility

• Contrast our responsibility and oversight with that of other options.

• Investment advisors and dealers, including mutual fund sellers and investment planners, all act on your instructions.

• Since they leave all investment decisions to you, they assume much less responsibility for your portfolio's performance.

What we do not do

• Sprung & Co. does not sell or recommend "off-the-shelf" investment products.

• Sprung & Co. accepts no fees or any other revenue or incentives from any source other than our clients. Our only incentive is to preserve and grow the value of your portfolio.

This may surprise you

• Sprung & Co. does not discuss equity purchases or sales in advance with clients. The reason is simple. Because we conduct careful research to find undervalued equities, we cannot risk news of our intentions reaching the market before we act.

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